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BUSINESS TO CONSUMER
Carbonite
Consumer Email campaign to over 1.2M existing customers to promote refer a friend product offer and rewards. Campaign executed as two A/B split test mailings with unique landing page reply for each test segment.
Carbonite
Consumer campaign with Free product trial offer as web ad banner on radio personality brand web sites. Cross promotion with Carbonite and radio personalty travel sweepstakes offer.
Carbonite Web Banner
Consumer campaign with Free product trial offer as web ad banner on radio personality brand web sites. Cross promotion with Carbonite and radio personalty travel sweepstakes offer.
Carbonite
Consumer campaign with Free product trial offer as web ad banner on radio personality brand web sites. Cross promotion with Carbonite and radio personalty travel sweepstakes offer.
Carbonite
Consumer campaign with Free product trial offer as web ad banner on radio personality brand web sites. Cross promotion with Carbonite and radio personalty travel sweepstakes offer.
Carbonite
2014 Holiday consumer POP-UP campaign to over 1.2M existing customers to promote refer a friend product offer and rewards. Campaign executed as two contacts with unique landing page reply.
Carbonite
2014 Holiday consumer Email campaign to over 1.2M existing customers to promote refer a friend product offer and rewards. Campaign executed as two contacts with unique landing page reply.
Carbonite Email Campaign
Consumer and B2B segmented Email campaign to over 1.2M existing customers to promote refer a friend product offer and rewards. Campaign executed as two contacts with unique landing page reply for each segment.
Carbonite Email Landing Page
Landing page for consumer Email campaign to over 1.2M existing customers to promote refer a friend product offer and rewards.
Carbonite
Consumer and B2B segmented Email campaign to over 1.2M existing customers to promote refer a friend product offer and rewards. Campaign executed as two contacts with unique landing page reply for each segment.
Heineken
Northeast region promotion campaign as POS, print and web banner.
Heineken
National Promotion as POS, interactive & experiential.
Brand Launch Campaign
Consumer activation test campaign for new App across select malls and retailers. Created concept, copy and design.
First Marblehead Financial
Brand name, identity created for a unique national 18-24 target consumer online bank subsidary. Shown parent logo, #1 VIVO selected.
Food Bank For NYC USDA
Healthy eating awareness campaign for inner city targets as transit, outdoor, broadcast & web.
Food Bank For NYC USDA
Healthy eating awareness campaign for inner city targets as transit, outdoor, broadcast & web.
US Cell
National & regional campaign to 18-26 consumer target as micro site, collateral & expereintial.
Wall Street Journal
Subscription acquisition campaign to parents of college freshmen as print, FSI & web banner adv.
Wall Street Journal
Subscription acquisition campaign to parents of college freshmen as print, FSI & web banner adv.
Kmart
FSI & POS retail seasonal promotion.
Girl Scouts of America
National awareness and recruitment integrated campaign.
Boost Cellular
National promotion campaign concept as POS, print, web banner adv & experiential.
L'Oreal Paris
INOA product USA launch concept, campaign theme to reseller & consumers as micro site, print, POS, digital PR & experiential.
360 Vodka
Brand campaign identity POS, print, collateral & experiential.
Colgate
SECOND QUALIFIED CONTACT: National dentist partner lead generation DM.
New Balance
Product launch print, POS & loyalty DM.
Lady Hennessy
POS & experiential
Aramark
National rebrand to both B2B & B2C targets deployed over 300+ USA colleges as POS, DM, micro site, web banner adv, experiential & brand. gudelines book.
COKE
Q-Chews energy food product launch military base campaign concept as POS & outdoor.
Americans For The Arts
Fundraising acquisition DM.
EF Education
Lead generation campaign for high school student as web, collateral & in school print.
MTV Spring Break
MTV University identity concept for MTV Spring Break experiential.
CYRK
Licensed product catalog
Dreamworks
Licensed clothing catalog for entertainment company productions & pertners
Burt's Bees
National experiential, collateral.
Garnier SIS Campaign
George Washington's Mount Vernon
2012 George Washington's Mount Vernon high touch capital campaign. Demensional contact.
Grade Gura
Lead generation on campus event and collateral for millennial college student B2C services.
Sandia Casino and Hotel
2013 Consumer loyalty monthly membership multi- channel DM, EM, Text.
SoftSheen landing page and truck.jpg
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petergwinnIMC@gmail.com
Lady Hennessy
POS & experiential